Social Recruiting for Sparkasse
How do you win young talent for a long-established company? Where the target audience spends its time: on social media.
Together with Sparkasse Niederösterreich Mitte West, we realised a social recruiting campaign that reaches the target audience exactly where it spends its time: on social media.
Showing everyday working life authentically
Our task: to portray everyday working life at Sparkasse in a way that is authentic, likeable and right for the target audience. With a clear storyboard, precise lighting and dynamic editing, the result was a campaign that convinces in both content and visuals.
Dennis Behunek took on the role of Director of Photography and led the cinematography. The technical execution was handled by Tunnelblick Media, with a focus on flexible shoots and short production times.
Tailored to every platform
The videos were used on Instagram, TikTok and YouTube, each cut specifically for the platform's format.
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