Host Coaching
How do you raise awareness of a support programme for hosts that is built on exchange, trust and direct assistance?
How do you raise awareness of a support programme for hosts that is built on exchange, trust and direct assistance? With a film campaign that conveys exactly these values.
Three films for all of Lower Austria
For ecoplus, the business agency of the State of Lower Austria, we developed a three-part advertising campaign for the “Gastgebercoaching” (host coaching) initiative. The aim was to inspire accommodation providers across Lower Austria, from small private guest rooms to hotels, to take part.
An intensive workshop with the ecoplus team resulted in a rigorous visual concept.
Closeness without clichés
As Director of Photography, Dennis Behunek took on creative and visual leadership, focusing on closeness, authenticity and a visual composition that creates emotion without clichés.
Filming took place at three locations across Lower Austria, each with real hosts in front of the camera. The productions were adapted for TV, online and social media and rolled out regionally.
More on host coaching at ecoplus
