ecoplus – Business with a Future
How do you portray an organisation that moves entire regions? In less than a minute, with a camera that never stands still.
That very question was where our project for ecoplus, the business agency of the State of Lower Austria, began. The goal: to show in less than a minute how ecoplus strengthens companies, connects innovation and shapes the future.
What does ecoplus actually do?
This question opens the film. A brief look at the logo on the headquarters, then a quick camera pan to Vicky, who guides the viewer through the world of ecoplus.
The camera stays in motion, pulling back as the scene transitions seamlessly: from the headquarters to Wiener Neudorf and on to the Haus der Digitalisierung. Every movement stands for progress. Every transition for connection.
Dynamic whip pans, fluid match cuts and clear compositions create a film that captures the pace of the modern economy without losing its sense of closeness.
From idea to network
The film shows what defines ecoplus: creating space and connecting innovation. Business parks, flexible rental properties and research centres stand as symbols of growth and development.
Within the innovation ecosystem of clusters, technopoles and platforms, it becomes clear how ideas become networks, and networks become the future.
Digital perspectives
The film closes back at the ecoplus headquarters, where it all began. Here, Vicky talks about digitalisation and sustainability, the two guiding principles that run through ecoplus like a common thread. The line “Denn ecoplus verbindet Wirtschaft mit Zukunft.” (“Because ecoplus connects business with the future.”) forms the closing words and, at the same time, the foundation of the brand.
Technical execution
The entire spot was staged with a moving camera. Backward-tracking takes, fluid transitions and deliberately placed motion-blur pans create an organic flow between the locations. Added to this: clean sound design, rhythmic music and a clear, likeable voice at the centre.
Result
A brand film that shows in 60 seconds what defines ecoplus: partnership, progress and regional strength. Produced by Tunnelblick Media, with concept, camera and post-production from a single source.
